The aim of the proposed project is to assist tour operators, SMEs in rural areas and rural inhabitants to develop, sustain and expand ecotourism activities by promoting a system of quality certification (labelling) and by training those involved in the delivery of ecotourism services to appreciate, apply and monitor the system.

The objectives of the project include:

	To gather and evaluate existing experience on ecotourism quality assurance in the four participating countries and at European level;
	To produce training material and tools for local "ecotourism leaders" and service providers, to ensure that those involved in the application and certification of the ecolabelling system acquire the necessary skills; and
	To add value to the experience gained through this project, by producing a Good Practice Guide to ecolabelling and the competences required for its application across Europe.